Marketing, University of Dayton
For the spring 2019 edition of its magazine, the University Advancement team at the University of Dayton wanted to do something extra with its publication that goes to 74,000 alumni and donors. Looking for a memorable, long-lasting keepsake that would excite its wide-ranging audience without adding much cost to the already-planned mailing, the team turned to Magellan Promotions.
The Magellan team partnered with the University Dayton to deliver the perfect solution—a full page sticker sheet bound directly into the university’s alumni magazine. The solution had all the right elements. It was low cost, did not add significant weight, and proved extremely popular with a broad range of audiences. The fully-branded piece combined messaging with UD logos, iconic places, phrases, and fun stickers on a single sheet, giving alumni and donors plenty of ways to stick and share the Dayton brand just about anywhere.
The advancement team was pleased at how we were able to enhance the magazine in a way that met their goal of providing a tangible product for alumni to show off their Flyer pride!
Alumni Association, University of Georgia
“We love the keyboard stickers and they remain one of the most popular giveaway items in our office!”
– Shea Landers, Business Manager, the University of Georgia
Alumni Association, University of Minnesota – Twin Cities
Check out these proud Gophers! The University of Minnesota Alumni Association gave keyboard stickers to alumni working at Target to build school pride and strengthen the relationship with the company. Since Target’s corporate office is located in Minneapolis, many of UMN’s graduates are employed with the company and have created a Target alumni network.
Jon Ruzek, Vice President of Engagement at the Alumni Association, said a post featuring proud alumni was one of his most viewed posts on LinkedIn. Thus not only do alumni love these stickers, they resonate really well when shared on social media.
Admissions, George Washington University
George Washington University put a full-size custom die-cut sticker sheet in their admitted student packs for the first time in 2018. They did an outstanding job of using the space, incorporating school colors, unique logos and campus landmarks, giving admitted students a wide range of options with which to decorate their tech, water bottles and more. They knew the design and stickers were going over really well when early admitted students, who did not receive the stickers in their admit packs because the design was not finalized at the early admission date, started contacting the office about how they could get the stickers. They were seeing them posted on social media and wanted some for themselves.
American Association of German Teachers
The American Association of German Teachers know the power of the Enter Key Keyboard Sticker. They ordered 45,000 for teachers to distribute as part of an ongoing promotional campaign. The stickers featured the phrase “Wunderbar Together – Germany and the U.S.,” creating a visible reminder of the campaign celebrating the Federal Republic of Germany’s Deutschlandjahr USA/Year of German-American Friendship.
“The stickers, along with posters, promotional postcards and Gummibären, were shipped to German educators across the US. Here is some feedback we received:
- Awesome box! I especially LOVE the keyboard stickers! Sehr clever!
- I had the students stick the enter-key sticker on all our world language Chromebooks (which we shared throughout the entire WL department!) because it was such a neat idea!
- The keyboard stickers are cute!”
– Keith Cothrun, Executive Director, American Association of German Teachers